OTB Social Features

WiFi User AnalyticsWiFi User Analytics

Through the Portal, you will be able to view real¬time customer data. This includes demographics such as age and gender, as well as reports on location, data usage, the amount of users and length of internet use. This information allows you to segment your audience and create personalized marketing campaigns.

Marketing & RententionMarketing & Rentention

The portal's array of marketing tools allow you to monitor activity and promote your business. You can choose to customise the offline and online splash page with your branding and advertising. Using this combined with analytics and unique e¬shots will enable you to target your audience effectively.

Presence AnalyticsPresence Analytics

This technology allows retailers to gauge footfall by identifying the number of devices in store. It also tells the venue how many times a device (and therefore a customer) has visited the store and their dwell time.

Location Based ServicesLocation Based Services

We can now include RSSI date to our system, allowing retailers to see the detail of people's pathways through the store, their entry and exit points. The insights gained from presence and location analytics mean that marketing campaigns can be targeted to your customers. For example, the position of sales displays can be adjusted when a common pathway through the store is identified.

Geo-fencingGeo-fencing

By integrating store floor plans to the system, we can heat map people's movement and even draw "fences" around specific areas, allowing you to trigger marketing messages in real-time. For example, geo¬fencing would inform a retailer of a person's dwell time in the ladies clothing department. That person could then receive an offer for accessories or be notified about an upcoming sale.

Social HotspotSocial Hotspot

This gives you immediate social media engagement with a wider network of friends and followers. You have the option to ask for "likes" or "follows" as part of the login process; we have found that most people are happy to do this as a value exchange for free Wi-Fi access. Social Wi-Fi means that you'll appear on many social feeds, increasing exposure and awareness of your brand.

Splash Page BrandingSplash Page Branding

The splash screen can be completely customized with your customer’s branding. Information about the company, Social feeds, Advertising and promotions, Local information, Company imagery

Content FilteringContent Filtering

For any public venue that provides Wi-Fi to guests, there is a risk that consumers could access content which isn't family¬friendly. Our content filtering service blocks inappropriate material by category.

Benefits

Reliable public WiFi connection is a part of every successful venue, but why should you stop there? When your clients are browsing the Internet, while in your store, club or restaurant, they’re providing you with important information on what they like, what they want and where they want it – but only if you know how to make use of these details!

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Solution

OTB Social service provides cloud-based public WiFi hotspot software, designed to improve the security and ease of access of your business’ guest WiFi. It can be easily integrated into your already existing network connection to create a guest login profile and help you obtain invaluable information about your customer behavior.

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Testimonials

Gilly's Resto-bar

We wanted to offer free WiFi to our customers but did not know that there was anything more to it, after meeting the team at OTB, we realized the importance of securing our WiFi, we got OTB Social on board and now our WiFi is not just safe, it’s also secure for our customers to use. We are proud to provide “Clean WiFi” to our customers and our customers are happy too. We are definitely going to use OTB Social at all our outlets in the future.

Gilbert
Managing Partner, Gilly's Resto-bar

The Studio Bar

Great product and good service. We plan to use OTB Social in all our venues.

Gurupreet
Managing Partner, The Studio Bar

Serafina

Tying up with OTB has given us another platform to engage with our guests. Internet usage is controlled by us while giving the guests the impression of free and unlimited access. This has enhanced our service offering. Moreover, it has been a pleasure working with the OTB team. They are professional, prompt, eager to learn and solve any issues we throw at them.

Puja
Sous Chef, Serafina

K.P. Group

We made the best decision signing up with OTB, our customers enjoy our free WiFi and we are able to get awesome insights and demographics in real time.

Pankaj
Owner, K.P. Group

K.P. Group

The bandwidth management feature on OTB Social helps us allocate required bandwidth for our guests and saves us a lot of money. We plan to use OTB Social at all our new locations going forward.

Pankaj
Owner, K.P. Group

We wanted to offer free WiFi to our customers but did not know that there was anything more to it, after meeting the team at OTB, we realized the importance of securing our WiFi, we got OTB Social on board and now our WiFi is not just safe, it’s also secure for our customers to use. We are proud to provide “Clean WiFi” to our customers and our customers are happy too. We are definitely going to use OTB Social at all our outlets in the future.

Gilbert
Managing Partner, Gilly's Resto-bar